Marketer
Connector
Storyteller
Strategist
Researcher
With deep roots in qualitative research and brand strategy, I interview and advise public figures, investors, and global entrepreneurs.
Contagious Passion
I absorb large amounts of information and synthesize the granular nuances into salient and creative expressions that stick with audiences.
Complex Simplicity
Beyond my work in the field, I champion my clients by opening doors for collaborations, partnerships, business development, and strategic growth.
Obsessive Curiosity
DEVELOPING POSITIONINGS + NARRATIVES + OPPORTUNITIES
YOU weRE PUT HERE TO TELL A STORY / you were put here to tell a story
YOU weRE PUT HERE TO TELL A STORY / you were put here to tell a story
I have built campaign foundations, managed them end-to-end, and shared their impact to socialize the efforts and broker deals.
When I'm not yapping with interesting humans or researching new topics, you'll find me down a rabbit hole of music, film, and art to stay ever inspired.
With a career that spans marketing strategy and brand development, Sophie's thinking and connections make the mundane magical.
About
My work blends my background in research, strategy, marketing, and partnerships. I’ve worn many hats in my career, allowing me to be your Swiss Army knife. Whether I’m capturing the essence of everyday people, exploring esoteric topics, or collaborating with entities like Apple, LVMH, Nike, Samsung, IKEA, and more, my goal is to keep my work accessible and relatable while weaving in the meticulous details that make each one unique.
I’m lucky to have worked on diverse projects with award-winning impact, ranging from recognition by The Clios to work that has become a Harvard Business School case study.
Approach
In search of new energy and rigorous perspectives? Through keynotes, workshops, or a working session with your team, I facilitate actionable inspiration.
Strategic Consulting + Speaking Opps
Need a sidekick to parse out your perspectives into an ownable POV?
I translate your ideas into IP.
Development +
Thought Leadership
Is your messaging landing? I help founders and businesses find their voice and story for different contexts.
Brand Positioining + Narrative Strategy
Services
Randomosity about me
View Alt →
Westside Whimsy
On Repeat
Relearning Piano
In My Spare Time
Ube Honeycomb
Favorite Ice Cream
Wearable Art
Take My Money
Befriending Strangers
Secret Talent
Last Night in Brooklyn
Currently Reading
Origin Stories
Ask Me About
Oaxaca Old Fashioned
Order Me
Lives In
Los Angeles, CA
Some Context
The Primer
A HAPPY ENDING DEPENDS ON WHERE YOU STOP YOUR STORY
SO YOU ACT - SO YOU FEEL - SO YOU ARE
CREATIVITY OFTEN HAPPENS IN SUBTRACTION
EMBODY AUDACIOUS VULNERABILITY
YOU ARE THE AUTHOR OF YOUR STORY
The Rule Book
The Primer
Services
Approach
About
— David Mesfin, VP, Creative Director, INNOCEAN
Sophie is a deep thinker with a keen understanding of brands and marketing.
— Lynn Casey, CEO, ShineScout
On every assignment, she brings soul, creativity, and an incredibly fresh and bold perspective that is game-changing.
— Pia Soy, Web Developer, Gap Inc.
She is a talented storyteller who listens with sincere curiosity and writes from the heart.
Looking for a co-conspirator to refine how you voice yourself and your story? I can help.
TURN THE VOLUME UP ON YOUR VOICE
As a Brand Voice Stylist, I don’t just help you discover your verbal identity — I tailor it just for you. Every signature style begins with choosing the right material. I'll analyze your existing content and tone to uncover the authentic threads of your voice, assess tone, consistency, and messaging alignment with your leadership goals to identify gaps, missed opportunities, and areas for refinement.
Read Here
Tracee Ellis Ross
I met with Ross to discuss PATTERN Beauty's next phase of growth. Read up on her journey bringing joy and reimagining innovation for the textured hair space.
Read Here
Desi
Perkins
When she launched DEZI Skin in SEPHORA, Perkins and I unpacked the intricacies of her culture-forward roll out and GTM. Learn how it came to life.
Read Here
Mara
Roszak
When Roszak was raising capital for RŌZ, we discussed her strategy for pitching her vision and scaling her company. Check out her superpowers in action.